Proving the ROI on Outcomes Data Collection
You already know that outcomes data is important for so many aspects of your health practice from our previous blog post—but it’s so often neglected as many professionals believe there is no benefit to them in the short term or they just don't understand how to simply and effectively record it. But, do you know how to use your outcomes data to your advantage, to ensure you’re getting the very best return on your outcomes data investment? Here are four strategies for proving the ROI of your outcomes data collection:
1. Stop clients from dropping off on a treatment pathway
You don’t want your clients missing appointments or worse, disappearing completely in the middle of their course of treatment. This does not bode well for a clients health or the financial health of your practice. With client-reported outcomes data, though, you can get ahead of the problems that cause clients to drop off and fix them before your clients become dormant.
After all, you will already have all the client satisfaction data you need at your fingertips. Then, by using outcomes software that presents that data in an easy graphical representation, you can identify those clients who are not completely satisfied with your service and address their concerns directly.
2. Ensure the best performance- at both the clinic and practitioner level.
You can use outcomes data to track many insights, including how your clinic and practitioners are performing from a birds-eye view and on an individual level. By consolidating all your data into a high-level summary, you’ll know if, for example, if one of your care pathways is showing a poorer outcome or is taking longer to achieve that outcome than expected. In such a case you could schedule a clinic-wide training or bring on a practitioner with specific knowledge in the area in which your team is lacking or tweak that care pathway.
This level of detail can also be incredibly helpful when it comes to completing objective performance reviews of your practitioners. From there, you can set concrete goals for them, for example, a specific percentage improvement in the outcome of a care pathway so you can measure future performance.
3. Market your services better to clients and referrers
With a solid outcomes data collection game plan, you’ll know exactly how your clinic is performing against the national average for each care pathway or treatment. This data conveys how much time and money your clients save by receiving treatment in your clinic instead of anyone else’s. So use this data to market yourself better to potential clients and referral sources.
Even if your outcomes aren’t performing well, you’ll know exactly where you have room for improvement. This can be a massive motivator for you and your practitioners to work harder. If you see that your practitioners are performing well with low back pain clients, but not as well treating shoulder injuries, then you could concentrate your marketing efforts on bringing in more low back pain clients and setting the gold standard of care whilst at the same time working to improve your shoulder care pathways.
4. Boost your client referrals
Just imagine being able to publish your successful outcomes data online and for the whole world to see? Your data will do the marketing for you! Consultants and GP’s will be able to see that you deliver fantastic results for a given care pathway and send more clients your way.
With outcomes software, you’ll be able to not only view but also showcase the value of the care you provide to your clients. But it all starts with having the right digital tool for collecting outcomes data to start collecting this valuable data and then visualising them so you can make outcome-driven interventions.
Just remember, before you implement any of these strategies make sure you get the baseline measurements for each outcome. Then monitor your clinic’s and client's progress at consistent intervals, so you’ll know that any changes to your metrics and your bottom line are directly related to your outcomes collection initiatives, and so proving your outcomes data collection is worth its weight in gold.